What it does
WP Statistics collects traffic in the WordPress site's own database and reports visitors, sources, locations and content performance. Premium add-ons extend it to individual authors, custom content types, campaigns, events and scheduled reporting.
WP Statistics runs on your own WordPress installation without an external analytics account. After activating the plugin, check WordPress's date and time settings and configure the plugin, including its first geographic database download.
For a landing-page check, open Statistics > Visitor Insights and choose the dates at the top. The bounce-rate card summarizes the site; Top Entry Pages shows the rate for each landing page. Open a post under Statistics > Content Analytics for its own entry-visit result. WP Statistics groups visits by visitor and calendar day, and a reload counts as another pageview. Its bounce rate therefore has a different basis from a session-based measure.
| Premium license | Advertised annual price | Site allowance |
|---|---|---|
| Single Site | USD 119/year | 1 |
| Up to 5 Sites | USD 249/year | 5 |
| Unlimited | USD 449/year | 100 under the fair-use policy |
The core plugin is free with unlimited sites and traffic. Premium includes custom post types and taxonomies, individual-author analysis, campaign and goal reports, and REST API access. Selected add-ons can also be purchased separately. The pricing page marks special introductory prices and says renewals use full prices.
Strengths
- Combines page, taxonomy, source and geographic reporting inside WordPress.
- Keeps collected analytics in the site's own database.
Watch out for
- Individual-author, campaign and custom-content analysis require the relevant paid add-ons.
- The Unlimited premium license is limited to 100 sites under its fair-use policy.
Best for
- Self-hosted WordPress publishers measuring content and connected marketing activity
Sources
- WP Statistics Premium pricing (Oct 27, 2026)
- WP Statistics official plugin listing (Oct 27, 2026)
- Bounce rate in WP Statistics (Oct 27, 2026)
- WP Statistics: Privacy-Friendly WordPress Analytics Plugin (Oct 25, 2026)
- WP Statistics: GDPR, CCPA and cookie law compliant site (Oct 25, 2026)