What it does
Popup Maker creates WordPress popups and includes a built-in subscription form. Cookie settings determine which interaction stops later displays and how long that lasts. The free core plugin collects subscribers; annual Pro and Pro+ licences add targeting, reporting and commerce tools.
Install Popup Maker from Plugins → Add Plugin while logged into WordPress. In the popup editor, use the Shortcodes dropdown to insert Subscription Form and save its settings. The generated pum_sub_form shortcode can be edited visually or in the text editor. View collected contacts at Popup Maker → Subscribers. Exporting that native list uses the database table, so arrange database access if regular exports are part of your process.
Under Popup Settings → Triggers, choose the event that creates a suppression cookie. Closing the popup, opening it, completing the built-in subscription form and submitting an already-subscribed address have different events. Match the cookie to the interaction you want remembered. Set Cookie Time explicitly and check Sitewide Cookie, which starts enabled. Browser sessions can outlast a single visit, making a defined duration more predictable than a session cookie.
Core and paid options
| Option | Main scope |
|---|---|
| Free core | Unlimited popups and the built-in subscriber form |
| Pro | Advanced targeting, analytics and FluentCRM integration |
| Pro+ | Pro tools plus purchase attribution and deeper commerce/course connections |
Paid licences renew annually, with a first-year introductory offer. Choose the required site allowance when buying. If you stop renewing, installed extensions remain usable, but updates and support end.
Strengths
- The built-in form collects subscribers without another form plugin.
- Repeat-display cookies can distinguish viewing, closing and subscription outcomes.
Watch out for
- Native subscriber-list exports require a database administration tool.
- An expired paid licence loses updates and support.
Best for
- WordPress owners collecting subscribers and controlling repeat popup displays
Sources
- Popup Maker Pricing (Oct 27, 2026)
- Popup Maker — The Best WordPress Popup Plugin — Rated #1 (Oct 27, 2026)
- The Popup Maker Subscription Form - Popup Maker (Oct 27, 2026)
- Cookie Settings - Popup Maker (Oct 27, 2026)
- Installing Popup Maker On Your WordPress Site - Popup Maker (Oct 27, 2026)