What it does
Zentail manages catalogue data, listings, inventory and orders for multichannel sellers. Its SMART Types system translates a central product structure into the categories and attributes expected by different marketplaces.
Zentail's SMART Types translate shared product details into channel-specific fields. A lamp's wattage, for example, can map to differently named attributes and units across marketplaces.
In Catalog, select the SKU, open Catalog in its sidebar and choose a SMART Type. Tab to another field to save. Check the Categorization section and fill the attributes marked Required. A channel-specific listing attribute can override the shared value. Missing category assignments and requirements without a matching SMART Type field need separate attention.
Prepare listings for a destination
Open Listing > Listing Prep and choose the channel and product type. Download valid values, then Go to QuickEdit to see required fields and the SKUs already in that category. Fill gaps using the accepted values, including their capitalization. Export View supports spreadsheet editing and reimport.
Contract choices
| Plan | Scope and term |
|---|---|
| Base | Core catalog, listings and orders; annual contract, except Walmart self-service |
| Pro | Larger catalogs, usage discounts and advanced rules; annual contract |
| Enterprise | Custom workflows, permissions and support; quoted arrangement |
The Walmart self-service start is for Amazon sellers adding Walmart. It requires a card. Connecting Amazon, importing the catalog and viewing Customer Favorites incur no listing or order usage fees, but activating listings or selling does. The first-month platform-fee waiver does not cover that usage.
Administrators add colleagues in Account Settings > Company User Management > Active Users. Each new user receives an email to create their password.
Strengths
- Shared attributes map to marketplace-specific field names and units
- Listing Prep exposes required attributes and valid values by destination
Watch out for
- Some channel requirements need separate listing attributes
- The Walmart start requires a card and charges live listing and order usage
Best for
- Multichannel sellers maintaining shared product information across marketplace requirements
Sources
- Marketplace Listing & Multichannel Ecommerce Software | Zentail (Oct 25, 2026)
- Zentail Smart Types (Oct 25, 2026)
- Zentail pricing (Oct 27, 2026)
- SMART Types: What They Are and How to Use Them (Oct 27, 2026)
- Listing Prep Overview (Oct 27, 2026)
- How to Add or Remove Users (Oct 27, 2026)