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Capture notes and find them later with tags and Smart Folders.

Random forwarding addresses through iCloud+ or Sign in with Apple

Apple Originals through the Apple TV app and website

Apple-device budgets with shared accounts and purchase automation

Accept wallet payments authorized on a customer's Apple device

Platform design guidance for Apple app and game experiences

An Apple-device game subscription without in-game purchases

Ebooks and audiobooks inside Apple’s reading app

Apple-device access to passwords, passkeys and verification codes

Apple's Mac IDE for building, testing, debugging, and distributing apps for Apple platforms.

Collect, sketch, and rearrange ideas on a flexible Apple whiteboard canvas.

Workout and meditation sessions with custom scheduling

Short bodyweight sessions across Apple devices with a one-time purchase

Daily and project notes connected to tasks, Apple Calendar, and Reminders.

Apple’s text-aligned symbol system with weights, scales and motion.

Keep a small set of color-coded text notes close at hand across Apple devices.

Apple's framework for unit, performance, and UI tests in Xcode projects.

A handwritten notebook for Apple Pencil notes, PDF markup, study tools, and creative pages.

Manage calendar events, tasks, time zones, and meeting invitations from Apple devices.

A cross-platform teaching whiteboard with Apple Pencil input, PDF import, pages, and an infinite canvas.

Bring connected business KPIs into native dashboards across Apple devices.

A repository-backed notes app that keeps editable Markdown files on Apple devices.

Personalized soundscapes to help you focus, relax, and sleep.

An Apple-device vault with iCloud syncing