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Accept wallet payments authorized on a customer's Apple device

Capture notes and find them later with tags and Smart Folders.

Random forwarding addresses through iCloud+ or Sign in with Apple

Apple Originals through the Apple TV app and website

Apple-device budgets with shared accounts and purchase automation

Platform design guidance for Apple app and game experiences

An Apple-device game subscription without in-game purchases

Ebooks and audiobooks inside Apple’s reading app

Apple-device access to passwords, passkeys and verification codes

Apple's Mac IDE for building, testing, debugging, and distributing apps for Apple platforms.

Collect, sketch, and rearrange ideas on a flexible Apple whiteboard canvas.

Workout and meditation sessions with custom scheduling

Short bodyweight sessions across Apple devices with a one-time purchase

Online invoice maker for freelancers, contractors and small businesses.

Daily and project notes connected to tasks, Apple Calendar, and Reminders.

Apple’s text-aligned symbol system with weights, scales and motion.

Keep a small set of color-coded text notes close at hand across Apple devices.

A repository-backed notes app that keeps editable Markdown files on Apple devices.

Apple's framework for unit, performance, and UI tests in Xcode projects.

A handwritten notebook for Apple Pencil notes, PDF markup, study tools, and creative pages.

Manage calendar events, tasks, time zones, and meeting invitations from Apple devices.

A cross-platform teaching whiteboard with Apple Pencil input, PDF import, pages, and an infinite canvas.

Bring connected business KPIs into native dashboards across Apple devices.

Personalized soundscapes to help you focus, relax, and sleep.