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Prepare marketing data once for reports, warehouses and measurement workflows.

Follow campaign visitors through website events and compare attribution and funnel reports.

Follow acquisition channels through app trials, subscriptions and measured revenue.

Follow marketing contacts through nurture activity, purchases and later customer value.

Funnel analytics that shows where users drop off at each step.

Measure website visits, conversion events and progress through a defined funnel.

Connect product metrics and funnels with the sessions behind them.

Connect campaign visits, landing-page clicks, returned conversions and outgoing conversion signals.

Analyze paid-channel customer acquisition with order, cohort and lifetime-value context.

Connect customer activity and payments with campaign and funnel reports.

Product analytics paired with replay, feedback and experimentation

Hosted website analytics with events, goals and several collection routes.

Replay and form analysis for investigating website task breakdowns

Session replay and journey analysis with a self-hosting route

Product behavior and feedback connected with in-app guidance

Session replay connected with product behavior and technical events

Hosted traffic, event and funnel reports with account-wide usage capacity.

Quiz funnels with answer variables and fallback text for missing values

Combine website traffic and behavior reports with funnels and conversion analysis.

Design formatted reports and deliver embedded reporting applications.

Combine website logs and browser tracking in a reporting platform with hosted and on-premise options.

Organize keyword tracking with tags, filters and reporting integrations.

Visual team time tracking with calendar timesheets, project budgets, and team reporting.

Turn results from supported test frameworks into interactive reports with history, steps and failure context.