Analytics

Use statistical and process-quality analyses inside a supported Windows Excel workbook.

Connect customer activity and payments with campaign and funnel reports.

Unify acquisition cost, attribution and revenue data for cross-channel marketing analysis.

Build custom dashboards with connected data and spreadsheet-style calculations.

Code documents and images, retrieve related passages, and organize qualitative findings.

Analyze qualitative and mixed-methods material with coding, speaker comparisons and visual outputs.

Create process-control charts and statistical analyses inside a compatible Excel installation.

Track website visits with a counter snippet and detailed traffic reports.

Shared business metrics for dashboards, goals and AI analysis.

Website statistics through hosted service, self-hosting or imported logs.

Explore coded qualitative text visually and compare themes with the original quotations in view.

Model reusable business definitions for self-service reports and dashboards.

Follow acquisition channels through app trials, subscriptions and measured revenue.

Track defined KPIs, targets and changes through dashboards and scheduled reports.

Reuse shared business metrics across dashboards and embedded analytics.

Embed interactive dashboards and governed analytical answers in a software product.

Prepare business datasets and examine relationships with statistical tests, tables and models.

Combine connected app performance with market intelligence and app-store optimization.

Investigate product behavior and connect the findings with in-app engagement.

Organize ad hoc analyses and several reporting engines in one self-hosted server.

Connect campaign calls, conversation outcomes and offline revenue data.

Model marketing contribution and forecast outcomes from historical spend and business results.

Connect marketing sources to reporting tools, warehouses and AI analysis.

Explore SQL-connected data with charts, dashboards and a SQL workspace.